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In a large field of contenders, the BuzzAnalytics’ Machine
Intelligence Based Web mining software application won the AOL Best Application
Award. Results of the analysis tracked the amount of brand mind share maintained
by AOL vs. competing brands in different countries and among various ethnic
groups.
Essentially, the software tool set is an extension of Automated Intelligence
Agency Techniques applied to market research tasks to track and closely
monitor trends, attitudes, opinions, changing mind share, brand value,
and Buzz by harvesting and data mining internet resources.
Algorithms translate raw data into tangible results such as forecasts,
dynamic brand value, volatility, and other factors of interest to a select
group of clients.
BuzzAnalytics, located in the Washington, DC area, provides clients with
finely tailored consulting services, briefing reports, seminars, and rapid
response global competitive intelligence employing automated machine intelligence
tools similar to those used by the intelligence agencies to track and
closely monitor trends, attitudes, opinions, changing mind share, brand
value, and general Buzz by harvesting and data mining internet resources.
Lawrence Carnegie, a principal with BuzzAnalytics and formerly a
senior member of the Defense Intelligence Agency, commented, “How we employ open source intelligence technologies
to harvest, filter, and fuse opinion and trends from the web may surprise
you. More likely, it will come as a complete revelation. Almost certainly,
you'll never think of the web and web-connected resources in the same
way again.”
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