BuzzAnalytics helps organizations in the
private and public sectors to apply techniques similar to those used by
intelligence agencies to data mine the Internet to capture and analyze
information critical to their survival and growth. To those ends we employ
content analysis through the use of our proprietary and patent pending
machine intelligence-based tools to monitor and track the levels of chatter
on the Internet that we call buzz and mind share in a virtually uncountable
number of ways.
Word of mouth and consumer generated media are a small, but important
area of what we monitor. Our advantage is that we monitor in many languages
supplying critical demographic information on mind share surrounding issues,
political candidates, brands, products, and others - - - essentially any
combination of topics about anything is fair game.
The Internet is a community that never sleeps, and our tools monitor
this rich and explosively growing body of content. There are the traditional
web sites, newspapers and news portals, financial journals, entertainment
weeklies, on-line communities, bulletin boards, forums, blogs, newsgroups,
consumer advocacy sites, government portals, universities, and exponentially
growing archives, as well as many other forms of content can now be harvested
and tracked in real time. This information is highly measurable with enough
samples to provide unprecedented accuracies in making intelligence estimates.
This digital cache is currently way beyond the billions mark - - - more
like between a quadrillion and quintillion or a “one” followed
by 15 to 18 zeros - - - a sizable chunk of value-laden content.
At, BuzzAnalytics, we are a highly creative group of mathematicians,
computer scientists, physicists, management consultants, and intelligence
professionals who have developed and employ on behalf of our clients a
formidable array of collection and analysis tools. With links to the university
research community leveraging our own internal research, we are constantly
improving our collection and analysis assets.