| SpotLight
is a new global competitive intelligence and polling service, originally
designed as an artificial intelligence application, employed to capture
and analyze individual and group preferences and opinions via a web browser
and translate them into ratio scale metrics of brand or political preference
and loyalty - - - essentially reading consumers' and voters’ minds
through their browsers.
Employing a web browser, machine intelligence translates the time it
takes to make a decision among brand or candidate alternatives, two at
a time, into individual and group preferences and loyalties over all alternatives.
Translating customer opinion into usable ratio scale metrics enables you to assess the degree to which advertising changes opinion, among which groups, assesses brand defection, and optimizes advertising resource allocation.
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Customers, anywhere in the world, may be presented with all choice combinations, two at a time, via a web browser
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Customer clicks on the preferred choice within browser window
The choice selected and the time to make the choice are sent back to the central computer The selection time is used to calculate relative preference intensities and a consistency measure that are stored in a centralized database employing machine intelligence algorithms to process the information
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Provides numbers of consumers, as well as their preference levels,
for competing brands or candidates as well as aggregate group opinion
metrics
Measures commitment levels for voters and consumers -
Immune to conscious manipulation
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More consistent results
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Quantifies "Gut" feelings
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Easier to use - - just point and click
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A culture-free measure
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Captures subconscious feelings
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As an adjunct to Business
Intelligence techniques, customer relationship management and focus group
approaches, this service becomes a unique competitive differentiator for
our clients:
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Instantly harvest critical consumer and voter opinion strengths
through millions of individual browsers throughout the world
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Store the preference and opinion strengths within a database on
our central server where we quantify relative preference or opinion
strengths among brands, issues, political candidates, financial
products, media, services, and advertising
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Fuse the individual preference intensities into group metrics
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Forecast brand, candidate, or product performance, optimally allocate
advertising resources, measure customer loyalty metrics, and assess brand
momentum
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