Understanding Critical Issue Mind Share Maps into Goals and Profits
Good Issue Monitoring enables you to prevent organizational
crises. By using our BuzzAnalytics services and our “Issue Weather
Map” you will know in advance the changing mind share on issues critical
to your organization, your brand, your financial portfolio, and your government.
More importantly, harvesting issue mind share from the Internet generates
profits because it keeps managers aware of their operational environments
- - - they not only know what’s happening, they will know what will
happen and why. Not having this kind of information is like driving on
a winding mountain road, at night, and without headlights. Bottom line
. . . we act as our client’s private intelligence agency; our intelligence
professionals provide them with timely information that not only makes
them more competitive, it helps them to dramatically increase revenue.
 At BuzzAnalytics, our trained intelligence professionals operate highly
sophisticated proprietary computer tools, similar to those used by intelligence
agencies around the world to meticulously scan “open source”
media to monitor, analyze, and piece together the puzzle - - - fusing
chaotic information into personally customized reports crafted specifically
to meet the demanding business intelligence needs of our clients. Then,
each tailored report is delivered in paper, secure electronic form, or
as an electronic dashboard to keep clients continually posted on rapidly
changing issue mind share.
|
Highly Emotional Issues and Movements Impact Civilizations
. . .
It is not an option, in fact it’s essential that organizations
know what’s going on and why. Recent analyses show that certain
US brands have highly eroded market share due to perception management
- - - that is consumers tie the brand to a managed view of US foreign
policy. Thus the rapid drop in market share has little to do with economics,
efficiencies, and product quality; and a lot to do with consumers’
highly managed perceptions.
More importantly, these perceptions can be measured and tracked in over
thirty nations and languages. Our clients understand what’s going
on in the world as well as the potential strategies available
In monitoring Buzz in various languages, often with different character
sets such as English, Chinese, Thai, Russian, and Arabic, we view it as
an essential practice to execute the Internet data mining harvester queries
in the native language and character sets. We have found that in some
cases as much as 80% of the meaning can be lost by such practices as translating
into English first. Thus when we track Internet Buzz and mind share, we
are careful to do it in the original language and character sets so as
not to lose substantial nuance and meaning.
|
Monitoring and Tracking Global Issues is a Requirement and not an Option
All important issues and allied social movements have both
an "outside” and an "inside" strategy.
The “outside strategy” is to recruit and motivate an ever
growing number of people to participate in rallies, marches, and other
activities around the globe. At the same time, people are encouraged and
funded to establish a diverse presence on the Internet in the form of
political action sites, Blogs, press releases to on-line news services,
as well as a host of related activities. The goal is “perception
management”, and is a key component of Information Warfare.
Since many issues and movements are international, the “inside
strategy” has an altogether different direction and consists of
maintaining small groups of highly motivated and emotionally driven individuals
to generate alliances with governments and other institutional partners
to help leverage national and international resources for full-scale PSYOPS
activities - - - Psychological Operations to help manage peoples’
perceptions.
Their “electronic” footprints; like “tracks in the
snow”, are scattered across the Internet because that’s where
they can do their best work. Our open source initiatives employing “all”
or “directed” sources fusion techniques are designed to track
the intensity and direction of those activities.
We know that a few highly motivated people are far more effective in
causing change than are thousands of those who only nominally support
an issue or cause. Thus, counting numbers alone is only marginally useful.
To help our clients assess the real situation, we, at BuzzAnalytics, have
developed proprietary techniques for taking into account both the numbers
of people as well as their levels of commitment or strength of belief
to better monitor and assess the strength, distribution, and direction
of issues and causes.
|
