BuzzAnalytic's reports include graphics and focused discussion on metrics that we call 'Relative Mind Share' for your brands compared to those of your competition as well as the "how and why" the metrics change over time. Like Market Share, Mind Share is critical because your brand has a value that can be carried on the balance sheet, and we estimate the changes in brand value based on your unique Mind Share metrics. As Mind Share increases, sales and brand value quickly follow.
The value of your brand is considered as a soft asset that can be carried on your balance sheet, and rightly so. Some companies, such as Nike and Levi-Strauss , have few if any hard assets as they own neither factories nor similar assets; and the values of their brands are far from trivial, existing wholly in the minds of their customers.
As FutureBrand claims, “Brands fulfill wishes, they build trust, and they make it easier for people to make choices in a complex world. Now, more than ever, brands play a central role in shaping consumer desire”.
Bottom line … brands are the essence of a product in the mind of the consumer whether they are soft drinks, entertainers, athletic teams, or any other good or service. The brand represents a real and valuable asset that can be carried on the balance sheet.
Calculating your brand value can be a long, tedious, and expensive undertaking. However, BuzzAnalytics rapidly baselines brand value, then, employing advanced intelligence agency techniques, estimates and tracks changes over time. This enables us to help you to track your "Return on Investment" in brand value based on results of media events, advertising, competition, and externalities. This critical information enables our clients to reward their ad agencies based on immediate measured performance.
We also track the level of favorability of your Mind Share. Take for
example companies such as Enron that for periods of time may have a large
but extremely negative Mind Share. We, at BuzzAnalytics, can help you
to integrate this information into your business to make better informed
strategic and tactical marketing decisions.
For a No-Obligation Needs Assessment Call 703-822-7164, Complete Our Contact
or Email Us at Sales@BuzzAnalytics.com
and We Will Be In Touch With You Shortly