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Advertising and media costs are substantial components of your brand
management budget. You pay big bucks, and you need to be able to assess
your Return on Investment (ROI) as you would any other expenditure. If
you’re an ad or PR agency, you better be able to demonstrate to
your client that the ad or media event was successful, and how it increased
mind share and the value of the brand. BuzzAnalytics works with agencies
to show conclusively the value of the event in terms of next day buzz,
increases in brand value, and the event’s impulse response. Thus,
we can calculate the advertising ROI in very understandable terms, the
next day, and track that return into the future.
It’s a simple equation; buzz drives mind share, and mind share drives both revenue and the value of your brand. In politics, it’s
only slightly different where mind share strongly predicts the vote share.
The flow diagram below illustrates the general problem with advertising and media costs - - -
they are expensive and you need to demonstrate success quickly. The problem is that it may take months for the ad or media event
to drive sales and revenue. The perfect nightmare is when the media does it's job; however, the product itself has problems so
revenue falters, and the agency is blamed for a non performing product.
However, BuzzAnalytics has the means to work with either the PR firm or ad agency to demonstrate the success of the campaign in
terms of immediate and follow-up buzz and mind share increases or work with the media buyer to assess the performance of their PR
firm or ad agency.
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For a No-Obligation Needs Assessment Call 703-822-7164, Complete Our Contact
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or Email Us at Sales@BuzzAnalytics.com
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